Principal Analytics & AI · Revenue & GTM

I help teams trust the numbers, then ship tools that refuse wrong answers out loud.

I'm Nathan Platter. Bootstrap founder and analytics operator. Through Platter Analytics I advise on revenue and GTM intelligence. Through the products below I ship human-in-the-loop SaaS you can click, break, and believe.

If you're running a shop, a practice, or a classroom and want a straight look at what's built (no sales gauntlet), you're welcome here.

About

Brought in when numbers aren’t trusted, AI stalls, or teams ship output instead of outcomes.

Player-coach analytics and GTM intelligence. Thorough intake → trusted metrics → executive reporting. Domain fluency across collections / dispute workflows and dealership sales ops, without pretending bots replace judgment.

Viable participant: leadership needs decision confidence · attribution won’t reconcile · agentic tools need HITL refuse gates · booth / Zoom needs a single proof link. Not a résumé dump. Not your day-job employer's brand. Minneapolis · MBA Data Analytics & Marketing (LSU).

Copycats & pushback (Grima + Temu) ships on each product page before pricing — deep-link PortalReply · Counsel · LICENSE · COLLECT.

Work / Invented

Live demos. SettleUp is the booth hero; siblings attach as aisle add-ons.

Demo Playbook bar on every card: what it is · what it does · honest compare · soft ROI (labeled) · interactive demo · suite line. Sibling Stripe HOLD on magnets.

Hero aisle · refuse gate + roles

SettleUp Collections

Level-4 dispute-letter refuse gate + Admin/Contributor/Compliance remaps console. Human owns Send.

Compare: not a CMS letter printer. Cite-to-file refuse when ledger can’t support the claim.

Soft ROI: Pilot $499/mo live checkout (growth partner frame; assumptions labeled on pricing pages).

LIVEPilot $499

Aisle add-on · not booth hero

COLLECT QA Seat

Outbound validation-notice / itemization hygiene. Cited Reg F gaps · HITL · REFUSE when facts missing. Does not replace SettleUp refuse story.

Compare: not AMS replacement · not separate brand. Attaches to Pilot aisle.

Soft ROI: Seat $249 mailto · pack $29 mailto · Pilot $499 live.

LIVESuite

Suite module

PortalReply

CFPB Company Portal response pack. Day-15 clock · cite-to-file · hard REFUSE · HITL.

Compare: not Civica/Tratta CMS. Pack builder beside SettleUp.

LIVEBreakable

Suite module

Counsel QA

Attorney demand / MVN cited gap report. Counsel outbound lane, not PI EvenUp.

Soft ROI: Seat $599 · per-letter $35 · Pilot attach (labeled).

LIVE

Door-open stub · never booth hero

LICENSE Desk

License + bond OPS chase: owner, evidence, escalate. Not a pretty calendar.

Compare: Excel dates vs licensing CMS vs OPS chase (honest).

LIVEShort leash

Dealership · LotBeacon

LotBeacon

Dealership Facebook Messenger HITL sales copilot. Intent ≠ sentiment. Human Send only.

Soft ROI: Solo $129 · Three Amigos $299 · Dealership $599/mo (list).

LIVE

FB Marketplace sellers · Platter #2

Marketplace Copilot

Inbox capacity · human send · separate lane from LotBeacon (no merge).

Soft ROI: $39 / $79 / $149 locked-for-build. Demo Pages TBD.

BuildNo merge

Magnets · Sassy Tail

COLLECT · SERVICE · TITLE

Bleed magnets: Reg F QA pack · process-server packs · Sch.B exceptions. Mailto Stripe HOLD.

PagesHOLD Stripe

Wave B stubs

Offer stubs hub

BIND-first paper/ink offer samples (≥6/10 depth). Kill lines + non-goals.

LIVE

Outcomes

Business outcomes cited carefully from my materials, not peacock.

  • Tubi: attribution coverage 62%→91%; $33M+ GNR influence; analysis cycles −77% (from founder materials).
  • Peacock: partner onboarding 18× / −93% cycle; ad opportunity models in the $60–140M range (modeled).
  • B2B SaaS contract: ~$8M incremental pipeline identified; ~20% shorter opp cycle; ~35% faster PBI loads.
  • Farrell’s: operator P&L discipline. Exit when unit economics fail (operator proof).

Sources: LinkedIn/resume archive + verbal addenda in founder snapshot. Ask before quoting externally as press.

Engage

Brainstorm Denver · speaking · contributing.

Brainstorm 2026 (Sep 9–11): SettleUp booth aisle for collections / creditors' rights. Advise, pilot, or speak when the work is outcomes-shaped.

If you're organizing for operators, campus cohorts, or clubs who've carried real P&Ls, I'm honored to help. Send the hub link. Book a slot. No gauntlet.

Socials hub

Find the work without a scavenger hunt.

Lab

Free tools + deep demo index.

Earlier browser tools (reading / estate / divorce) stay available. Product demos live in Work above.

LotBeacon desk: left rail is show-up likelihood, one point per customer message, thin gray 0% and 100% lines. Right pane is the five communication signals, evidence quotes, and the deal file.